Getting Smart on the Vitamin Aisle

vitamin shelf

vitamin shelf

While looking at vitamins for kids at the grocery store the other day I noticed something interesting. See if you can figure out what it is:

No? Could be the picture quality.

Maybe this will help:

vitamin shelf - hint

vitamin shelf - hint

See it now?

Mothers... I bet you see it since you've been there.

...

The prenatal vitamins are on the BOTTOM shelf.

Yes, that's right: women who are in no shape to bend over to tie their own shoes must select vitamins from the bottom shelf.

This sounds like a job for Super UXer! 

Your favorite everyday superhero ready to rearrange store shelves in the name of justice!

If I were Super UXer here's how I would place vitamins:

  • Top shelf, within easy reach of a standing person: prenatal vitamins

  • Middle shelf, at reaching height of someone in a wheel chair: vitamins for seniors

  • Middle shelf: adult vitamins

  • Bottom shelf: kids vitamins

Ta-da! Now everybody's happy and there are no strange groaning noises from individuals trying to strain to reach vitamins just out of reach.

Happy shopping!